Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. Let’s kick things off with a kitchen table social media algorithm definition. What are social media algorithms, anyway? In this guide, we’ll break down everything you need to know about social media algorithms and how to rise above them to show up in more people’s feeds. The good news? Social algorithms aren’t as mysterious or spiteful as you might think. However, marketers that don’t fully understand what algorithms are or how they work will find themselves facing a constant struggle. The great “unknown” that’s holding your content down.Īlgorithms might seem helpful and mostly harmless to the average social customer, helping sift through content and deliver only “relevant” content rather than random posts. For some marketers, they’re like little data puzzles just waiting to be solved.īut if you’re like most businesses trying to tackle social media, they’re a sort of boogeyman.
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